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Runner Media | In-House Experts. Transparent Results.
Runner Media | In-House Experts. Transparent Results.

Performance-Driven Media Strategy, Planning & Full-Funnel Execution

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A creative digital marketing team discussing ideas and analyzing campaign concepts on a whiteboard filled with charts and sketches in a modern office.

In a world where customer journeys are non‑linear and fragmented across platforms, brands can no longer afford disjointed or channel‑first planning.
At Runner Media, we build performance‑centric, audience‑first media strategies that align with business goals, guide audiences through every stage of the funnel, and adapt in real time to market dynamics.

We don’t stop at strategy — we execute, analyze, and optimize across both digital and offline channels.

Our goal is simple: maximize efficiency, transparency, and growth impact.

With over 15 years of experience working for brands such as Volkswagen Group, PepsiCo Europe, Lidl Polska, and TVN, we’ve transformed how media investments deliver measurable results.

This image illustrates the concept of cross-channel marketing and digital advertising. A person is holding a smartphone with a TikTok ad displayed, while a laptop shows a YouTube campaign, with matching visuals appearing on a city billboard outside. The composition highlights how modern brands connect seamlessly across digital platforms — from mobile to video and outdoor media — representing Runner Media’s expertise in creating unified, data-driven campaigns.
Colorful digital marketing funnel showing the stages of Awareness, Consideration, Evaluation, Conversion, Retention, and Advocacy.
What We Deliver

Strategic Intelligence & Audience Discovery

We start with deep market and competitive intelligence, identifying how and where your brand can win. Through behavioral and psychographic segmentation, we uncover what motivates your audience and how they move across platforms.
Our experience working with SSPs and publishers allows us to understand how ad inventory is limited or filtered, giving us unique insight into where performance potential is truly being restricted.

Includes:

  • Business and campaign goal alignment
  • Market and competitive analysis
  • Behavioral and psychographic segmentation
  • Channel ecosystem audits
Creative digital marketing team brainstorming ideas and analyzing charts on a whiteboard in a modern office environment.

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Full‑Funnel Media Planning

We design holistic media architectures that connect every touchpoint — from awareness to advocacy.

Each funnel stage has a defined KPI, measurable goal, and channel role to ensure full accountability.Budgets are allocated dynamically based on performance potential, not arbitrary splits.Includes:

  • Planning from Awareness → AdvocacyKPI setting at every funnel stageBudget allocation modelingChannel mix (digital, offline, MarTech)

    • Omnichannel Execution

    We bring your strategy to life across all channels — digital and offline, ensuring consistency and synergy.
    Our campaigns are architected for scalability, coordinated across internal teams, agencies, and partners to keep messaging unified and impactful.

    Includes:

    • Execution across Meta, Google, YouTube, DV360, TikTok, LinkedIn, Amazon
    • Offline integration: TV, radio, print, OOH, sponsorships
    • Campaign naming conventions and workflows
    • Coordination between in‑house and external teams
    Real‑Time Optimization & Insights

    We monitor performance daily — not monthly — ensuring every impression and click works toward your KPIs.
    Through A/B testing, creative experiments, and audience feedback loops, we continuously refine campaigns for higher ROI, lower CPA, and better LTV outcomes.

    Includes:

    • Daily pacing & optimization
    • Testing and creative iteration
    • Audience feedback loops
    • Budget reallocation based on ROI
    This image shows a digital marketing analyst working late, analyzing campaign performance data on a large monitor filled with graphs, charts, and dashboards. The setup reflects Runner Media’s precision-driven approach to digital marketing — where every decision is based on analytics, insights, and performance optimization to maximize ROI.

    Retail Media Marketing

    Retail Media is the new frontier where commerce meets data. We help brands activate shoppers at the point of purchase — online and in‑store — using advanced targeting and product data optimization.
    Our retail campaigns integrate Amazon Ads, Walmart Connect, Carrefour Links, Instacart, Lidl, Żabka, and Ceneo Ads, ensuring your products appear when purchase intent peaks.

    Includes:

    • Product feed optimization
    • Category and keyword targeting
    • Sponsored Product, Display & DSP campaigns
    • Attribution to both online and offline sales
    This image shows a person shopping online using both a smartphone and a desktop computer, comparing products and exploring offers. It illustrates the modern e-commerce journey, where customers move seamlessly across devices before making a purchase. The scene reflects Runner Media’s expertise in optimizing omnichannel user experiences, ensuring every digital touchpoint contributes to performance and conversion.
    Why Runner Media
    • 15+ years of cross‑industry experience — from FMCG to automotive and retail
    • Full execution ownership — strategy, buying, and optimization under one roof
    • Funnel‑first approach — never channel‑first
    • Deep MarTech integration — GA4, CRM, CDP, DV360, CAPI
    • Retail + SSP expertise — we understand how inventory is bought, sold, and limited by publishers
    • Full transparency — clear budget flows, cost visibility, and outcome‑based reporting

    Let’s Build a Smarter Media Plan Together

    Align your marketing funnel, media mix, and KPIs with business growth.
    Contact us to discuss your current setup and learn how Runner Media can transform your media efficiency.

      +48 519 520 829
      contact@runnermedia.pl