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Building in-house teams. Optimizing media. Driving results.

We help brands take control of their digital strategy by building high-performing In-House teams, optimizing media investments, and ensuring full transparency.

Our expertise in AI, automation, and data-driven advertising drives efficiency, maximizes ROI, and empowers businesses for long-term success.

Experience built with the world’s biggest brands

Ludzie_logo

We organize and optimize your digital ecosystem

corporate service

Digital strategy, audits & media optimization.

We audit, optimize, and streamline digital strategies to maximize transparency, efficiency, and ROI.

01. Audit & analysis
02. Identify inefficiencies
03. Strategic planning & processes
04. Implementation & growth
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In-House Projects
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Hired People
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Ad Accounts
what we do

We are passionate about maximizing media efficiency for our clients.

Maximizing media efficiency directly improves ROI by eliminating wasted spend and ensuring every ad dollar works harder. Verifying where campaigns run and maintaining full transparency are crucial to driving measurable business impact and long-term success.

Patryk

Managing Director

For years, businesses have heard about the importance of transparency in digital advertising. The promise is simple: better visibility, smarter decisions, and stronger ROI. Yet, many companies still struggle with hidden fees, lack of control, and inefficient media spend managed by third-party agencies.

The real game-changer? Owning your data, your ad accounts, and your strategy. By bringing media buying in-house, companies gain full transparency, eliminate unnecessary costs, and optimize their investments with precision.

Building In-House expertise isn’t just a trend—it’s a necessity.

Our practice

We optimize media budgets, ensure full transparency, and help brands build high-performing In-House teams.

Patryk Pacenko

Managing Director

Insights from Our Clients & Partners

Discover how our expertise in media efficiency, transparency, and In-House solutions drives real results for our clients and partners.

Jakub Kessler

I had the pleasure of working alongside Patryk as he built an amazing team that completely transformed Volkswagen Group Polska’s approach to digital media buying. Patryk’s leadership was outstanding. He had to try new things, shape new processes, build strong relationships, learn fast about the organization while bringing marketing, legal and IT teams up to speed with regard to marketing technology.
Thanks to Patryk’s innovativeness, Volkswagen Group Polska achieved significant cost savings and is now positioned for more efficient and contemporary marketing strategies.

Jakub Kessler

Marketing Director SEAT & Cupra
Michał Szaniecki

When you want to engage your consumers with your brand(s) in the most effective and efficient way, if you want to build your digital competence in-house from scratch, programmatic or otherwise, for one market or multiple regions, if you want your CPL to be halved and your effective viewability and engagement to be doubled, and first and foremost: if you want to work with an amazing inspirational leader who can grow you, your team and entire organizations – Patryk is your person.

Michał Szaniecki

Managing Director
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We provide exclusive digital services

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Hired in our in-house projects

Experience
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Years in digital