The Future of Marketing is In-House.
Gain radical transparency, full strategic control, and AI-powered growth by building your own media team. We don’t just advise—we build it with you, from within.
In today’s fast-paced digital world, where data, speed, and efficiency determine who wins – owning your media operations isn’t a nice-to-have. It’s a must.
At Runner Media, we help companies take full control of their digital marketing operations by building high-performing, in-house media teams. With over 15 years of hands-on experience at brands like TVN / Warner Bros Discovery, Lidl Poland, Volkswagen Group (Volkswagen, Porsche, SEAT, Skoda, Audi), and PepsiCo Europe, we understand what it takes to build internal capabilities that work at both local and global scale.
Whether you’re launching your first in-house setup or optimizing an existing one, we bring the expertise, tools, and structure you need to succeed.
We know how to build teams that work. We know how to increase performance and cut unnecessary costs. Most importantly, we know how to return power and transparency to your business.
Why relying solely on external media agencies may hold your business back
Most companies still depend heavily on external agencies to run their digital media operations. While this may seem convenient, it often results in high media costs, slow execution, and limited access to crucial data and insights.
The true cost of agency dependency includes:
15–20% in hidden agency fees, commissions, and platform markups
Delayed campaign launches – sometimes weeks instead of days
Lack of full transparency into ad spend, campaign structure, and performance
No access to first-party performance data and audience insights
Zero knowledge retention – everything leaves with the agency
Slower optimization cycles and reactive, not proactive, strategy
This model limits your ability to grow, scale, and respond to market changes in real-time.
Why In-House Is the Smarter Alternative
Building in-house digital media capabilities means regaining control over your strategy, budgets, tools, and talent. It allows for faster decisions, tighter brand alignment, and significant cost savings over time.
At Runner Media, we help companies shift from dependency to independence—step by step.
Ready to get started? Contact us and book your online consultation today.
The Solution: In-House Capabilities Built for Your Business
Step 1: Audit & Strategy – Know Where You Stand
We begin every partnership with a thorough audit of your current media setup, performance, technology stack, and internal capabilities. This step allows us to find inefficiencies, evaluate costs, and design a roadmap tailored to your business model.
We begin with a detailed digital media audit and strategic diagnosis:
- Audit of Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube Ads, TikTok Ads, DV360, The Trade Desk
- Martech stack evaluation: DMP, CDP, CRM, analytics, automation, attribution
- ROI tracking and media effectiveness review
- Analysis of agency contracts and cost structure
Deliverable: Strategic roadmap highlighting optimization areas, platform recommendations, and budget efficiency.
Step 2: Team Building & In-Sourcing – Recruit, train, and embed expertise
We help you build a team that fits your strategy. Whether you’re hiring from scratch or expanding your internal capacity, we support every stage — from recruitment to onboarding to knowledge transfer.
We help you build, scale, and upskill your digital media team:
- Talent acquisition: digital marketing managers, paid media specialists, performance marketers
- Training programs (Facebook Ads, Google Ads, Programmatic, YouTube, TikTok, LinkedIn)
- Embedded experts from Runner Media for 3–6 months
- Creation of regional/global digital hubs for centralization or localization
Deliverable: A high-performing internal media team aligned with your digital goals.
Step 3: Process Optimization – More Speed, Less Complexity
Even with the right team, outdated or siloed workflows can bottleneck performance. We redesign and optimize all key media processes to increase speed, accountability, and return on investment.
We redesign workflows to be lean, agile, and scalable:
- Strategic planning: centralized or market-specific
- Naming conventions and campaign structure standardization
- Workflow governance: creative approvals, campaign QA, performance reporting
- Time-to-launch reduction through automation and streamlined collaboration
Deliverable: Faster execution, better visibility, and fewer operational bottlenecks.
Step 4: Martech & Platform Implementation – The Right Tools, the Right Way
We help you choose and implement technology that fits your needs — without overengineering or overpaying. We prioritize stack simplicity, team usability, and performance impact.
We help you build a custom martech stack tailored to your business:
- DSP platforms: DV360, Adform, The Trade Desk
- CRM, CDP, DMP setup and integration
- Google Analytics 4 (GA4), first-party data pipelines, attribution modeling
- Creative management platforms and marketing automation tools
Deliverable: Fully integrated marketing technology stack + onboarding & enablement.
Ready to get started? Contact us and book your online consultation today.
The final step: Operational Process Review
We analyze your existing digital marketing and media processes to identify bottlenecks, duplications, and inefficiencies. Whether it’s workflow fragmentation, overlapping tools, or poor cross-team handoffs — we’ll fix it.
Includes:
- Mapping of current digital media and campaign management processes
- Gap analysis in planning, execution, optimization, and reporting
- Recommendations for new process frameworks
- SOP (Standard Operating Procedures) development
- KPI alignment and dashboarding
Deliverable: Transparent, standardized and documented processes that scale
Why Choose Runner Media?
With 15+ years of experience leading in-house transformations across Europe and North America, we offer more than just advice – we deliver real, operational change.
Here’s what sets us apart:
- Practical experience: We’ve built and led internal teams for global brands – not just advised from the sidelines.
- Comprehensive support: From audit to execution – we cover strategy, tech, talent, and processes.
- Platform neutrality: We recommend the best tools and platforms for your specific needs – no hidden partnerships.
- Focus on independence: Our goal is to make your team fully capable, not dependent on us.
- Flexible resourcing: We embed experienced consultants within your team during transition or hiring periods.
Ready to Take Control?
Let’s talk.
Book your free 60-minute strategy consultation with Patryk Pacenko. We’ll assess your current setup, identify improvement areas, and map your custom in-house media transformation. Runner Media – In-House Digital. Done Right.