Building a Pan-European In-House Media Team: How PepsiCo Transformed Digital Operations Across 17 Markets
Learn how to build a successful in-house media team from an expert who scaled PepsiCo Europe's digital operations across 17 markets. Proven strategies for team structure, process standardization, and technology implementation.
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The Ultimate Guide to Building In-House Digital Teams – Volkswagen Case Study
Building an In-House Media Team for Volkswagen Group Poland wasn’t just a bold move - it was a strategic decision to regain control over digital media performance, costs, and data. In this case study, we show how we created a fully functional In-House structure, selected the right DSP tools, implemented automation, and proved that internal teams can outperform agencies in both cost and media efficiency.
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Building Lidl Poland’s In-House Digital Media Team
Discover how an In-House media buying team can be built from the ground up — achieving cost savings, automation, and digital maturity without relying on external agencies.
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How to Build a High-Performing In-House Programmatic Team – Lessons from TVN Warner Bros. Discovery
Discover how programmatic buying capabilities can be built from scratch inside a media organization - from SSP and DSP setup to automation and campaign planning. See how internal media transformation can boost both revenue and efficiency.
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